MICHAEL & ROCCO
I’m Michael Azcona.
Thirty years of real world experience in sales leadership, marketing, business development, and entrepreneurship. Over half a decade of excellence with the BBB, where I serve as a Business Development & Advertising Specialist. Trust, Transparency and Integrity are the baseline for how I work with my clients.
The reason behind my purpose.
These are my boys, Michael Jr. and Juan-Luis Azcona. Being their dad shapes the way I show up, the work I choose, and the example I want to set.
I want them to see me keep learning, stand behind my word, and care about the people who trust me with their ideas.
Your success is our success.
You work directly with me and receive the one-on-one attention you deserve. A streamlined approach keeps our pricing highly competitive, with quality, care, and support behind every project.
I’m here to help your business move forward. We get to know each other, get honest about what you need, and work through it together.
When I say welcome to the family, I mean I’ll know your name, hear your story, and care about what happens next.
THE MEN WHO SHAPED ME
Role models. Pillars in their communities.
My father is Tony Azcona, President of DFW Honda Grapevine. My grandfather, Joe Azcona Jr., owned Sheppard Printing and played drums for The Jokers. My great-grandfather, Joe Azcona Sr., was a trailblazing musician and artist in Dallas, Texas. And my Papa Louis was a pillar of the Irving community.
Our name traces back to Azcona, Navarra, Spain. What that name means to me was shaped by the men who carried it and the communities they served.
PAPA LOUIS
Louis the Barber.
Papa Louis was a pillar in the Irving community. If you lived in Irving, he was your barber. Louis Barbers was more than a place to get a haircut.
I went to barber college, though I still call myself an amateur. I cut Papa’s hair now because it gives me time with him and lets me care for the man who spent his career caring for others. He has comments about my cuts, of course. I listen.
LOUIS THE BARBER
Swipe to see the photographs.
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WHY MAP EXISTS · FUSION
You don’t have to
do it all alone.
My father is brilliant with numbers. During my senior year of high school, he opened Poco Loco with no experience in the restaurant business. I watched our family struggle to keep it going with little support and almost no guidance. Eventually, we closed the doors.
That stayed with me. I went into the restaurant business because I wanted to show my dad that our family could succeed in it. I treated every job with an owner’s mindset. The owners saw it, and I advanced quickly. I learned what it takes to serve people, run the operation, and earn the next sale.
Fusion is how I think about this work.
Creativity came through generations of music and print. The restaurant taught me what happens when a family puts everything behind an idea. I spent my career learning sales, service, and operations because I never wanted to watch another family face that kind of struggle without someone in their corner.
If my name is on the work, I stand behind it. And when you trust me with yours, I know exactly how much that name means.
Experience you can put to work.
I’m a father, an entrepreneur, and a sales and marketing professional with thirty years of real world experience. I bring practical experience in branding, design, print, and business development into the work we do together.
Over half a decade of excellence with the BBB.
My BBB experience spans district management, business development, Accreditation, advertising, retention, and account relationships. In Dallas, I ranked as the top new business and revenue producer for three consecutive years. Today, I serve as a Business Development & Advertising Specialist with BBB Heart of Texas.
All of that experience comes into the conversation with you. Whether you’re starting with an idea or already running a business, I understand the work behind the brand and the people behind the work.
A LITTLE TRUTH, WITH A SMILE
Some weeks feel exactly like this.
Life is not easy. Building something with your name on it can be harder. I know what it feels like when a family has everything riding on an idea. If you are here because you need someone in your corner, let's work through the next step together.
